Ali Saraçoğlu was born in Nuremberg, Germany in 1982 and completed his primary education there. He settled in Turkey and continued his education at Erciyes University, Faculty of Fine Arts, Department of Painting. After his education, he worked as an advertisement photographer.
Saraçoğlu established a boutique design atelier in Kayseri. Saraçoğlu, who has been active in the fields of graphic design, photography and illustration for about 16 years, currently continues his art direction career as one of the founding partners of Iconics Design Studio.
Carrying out projects for international clients, mainly in Germany and Turkey, Saraçoğlu specialises in corporate identity, advertising photography and digital advertising. In addition to these, he aims to add aesthetic sensitivity and functionality to each project, ensuring that brands have a strong presence in the digital world. He is recognised as an art director who adopts modern, innovative and minimalist approaches while shaping his designs.